About Us

As a plus-size individual, I can resonate with our customers on a soul level.

EIMI is a group of like-minded, strong, ambitious, and curious individuals who have decided to redefine the quality and style of clothes and of life itself. We are an independently owned creative and curious company that’s dedicated to transforming the scene one person at a time.

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Chantelle Betham

Executive Director

ABOUT

EIMI was born from a profound understanding that we are more than just our physical forms. Our philosophy is about embracing your true self, living from the inside out, and creating a space where innovation knows no bounds. It's about the freedom to be and to exist, unapologetically.


At EIMI, we celebrate every curve, every shape, and every size. We believe that fashion should be effortless and empowering.
Our plus-size collection is designed to make you feel beautiful, confident, and true to who you are. Each piece is crafted with care, and imprinted with the spirit of authenticity and creativity.


Join us on a journey where fashion meets self-expression. Embrace your individuality, and let your style reflect the limitless potential within you. EIMI is more than just a brand—it's a movement to honour your inner and outer beauty.


Be You. Exist Effortlessly.


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