EIMI means 'To Be' and 'To Exist'.
"Our Founder, who is plus-size herself, empathises deeply with the challenges faced in traditional brick-and-mortar stores and online streetwear shopping PLATFORMS.
How often have you hesitated to visit a store or browse a website, already expecting they wouldn’t carry your size? It’s frustrating to anticipate being turned away before even stepping inside.
We understand the disappointment of leaving empty-handed, knowing they couldn’t accommodate sizes like 4XL and beyond."
And therefore EIMI is BORN...
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Together, let's redefine fashion and embrace our unique beauty!